If you’ve ever built an online form, there’s a good chance you’ve come across Jotform. It’s one of the most popular form builders on the market, widely used for surveys, applications, lead generation, and payment collection. But while Jotform is powerful, it’s not the only option out there.
Many users start looking for Jotform alternatives and competitors because of pricing, limited free features, or the need for more advanced integrations. The good news? In 2025, the form-building space is more competitive than ever, and you have plenty of choices that might suit your needs better.
In this guide, we’ll explore the best Jotform alternatives, explain why businesses switch, and compare features so you can choose the right solution.
Why Consider a Jotform Alternative?
Jotform is a solid platform, but it isn’t perfect. Some common reasons people search for competitors include:
- Pricing concerns – Jotform’s free plan has limitations, and premium plans can feel expensive for small businesses.
- Design flexibility – Some users want more customization for branding or landing page-style forms.
- Integrations & workflows – Larger businesses need deeper connections with CRMs, marketing tools, or automation platforms.
- User experience – While feature-rich, Jotform’s interface can feel overwhelming compared to newer, more minimal competitors.
If any of these sound familiar, it’s worth exploring other form builders.
Best Jotform Alternatives in 2025
After testing dozens of tools, here are the top competitors to Jotform this year:
1. Google Forms – Best Free Jotform Alternative
Google Forms is one of the simplest and most accessible alternatives. It’s completely free and integrates seamlessly with Google Sheets for data management.
While it lacks advanced styling, payment collection, and conditional logic, it’s unbeatable for quick surveys, sign-ups, or event registrations. For schools, nonprofits, and small projects, it’s a no-brainer.
2. Typeform – Best for Interactive Forms
Typeform shines with its conversational design. Instead of overwhelming users with long forms, it presents one question at a time in a sleek, engaging interface. This design often leads to higher response rates.
It’s widely used for customer feedback, quizzes, and market research. Pricing is on the higher side, but the polished experience makes it worth it for businesses focused on engagement.
3. Formstack – Best for Business Workflows
Formstack is more than just a form builder. It offers workflow automation, e-signatures, and document generation, making it a strong solution for enterprises.
If your business already uses tools like Salesforce or HubSpot, Formstack integrates seamlessly. It’s ideal for organizations that need complex processes rather than just basic forms.
4. Cognito Forms – Affordable & Powerful
Cognito Forms hits the sweet spot between affordability and functionality. It supports payment collection, advanced calculations, and strong data security.
It’s a great option for small to medium-sized businesses that want more features than Google Forms but don’t want to pay premium prices like Typeform.
5. Paperform – Best for Landing Page-Style Forms
Paperform makes forms look like beautifully designed landing pages. With drag-and-drop editing, images, videos, and custom branding, you can create interactive forms that double as mini websites.
Creators, educators, and online businesses love Paperform for event registrations, product launches, and digital sales.
6. Wufoo – A Classic Competitor
Wufoo has been around for years and still holds its ground. It offers payment integrations with Stripe and PayPal, making it useful for small businesses.
While its design looks dated compared to newer tools, it remains reliable and stable for those who want straightforward forms.
7. Zoho Forms – Best for Zoho Ecosystem Users
If you’re already using Zoho CRM, Campaigns, or Analytics, Zoho Forms is a natural choice. It’s tightly integrated with Zoho’s ecosystem, making data collection and management seamless.
For businesses already invested in Zoho tools, this is the easiest alternative to Jotform.
Jotform Alternatives vs Competitors: Which Should You Choose?
Choosing the right Jotform competitor depends on your goals:
- Want free & simple? → Google Forms
- Want engaging design? → Typeform
- Need workflows & automation? → Formstack
- Want affordable but feature-rich? → Cognito Forms
- Need forms that look like landing pages? → Paperform
- Want classic reliability with payments? → Wufoo
- Already using Zoho tools? → Zoho Forms
By mapping your needs to these tools, you’ll quickly identify the right fit.
Final Thoughts
Jotform is still one of the most recognized form builders, but it’s not the only option. From free tools like Google Forms to enterprise-ready platforms like Formstack, there are plenty of Jotform alternatives and competitors that might serve you better in 2025.
The best way to decide? Try at least one or two alternatives with a free trial. That way, you can compare usability, speed, and integrations before making a long-term commitment.
